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Sales Contest Ideas

by Todd Mittleman


Here are some sales contest ideas to help your sales team produce more:

df Attention To The Winners - A presentation for the sales contest winner in front of everyone is 100x more effective than dropping an envelope on a desk. Fuel the fire, how you pay is just as important as what you pay.
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  • The Search for Missing Sales - Challenge your team with a sales contest to find new business with old customers. This can be a great way to reconnect to past loyal customers.
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  • Personal Best - Run a sales contest to record the highest sales each employee ever has posted during a single shift. Now have a contest to see who can exceed their personal bests. Be sure to post the results and recognize and reward the team and individual achievers.
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  • Raffles - Go to a stationery or party store and purchase a package of raffle tickets. Every time a sales agent reaches one of a variety of targeted goals, give that person a raffle ticket. The more they earn, the better their chances of winning whatever it is you raffle off in a monthly sales contest drawing.
df Not Always About the Sales - You can also base sales contests on prospecting activities. After all, these are the actions that ultimately lead to sales.
df Run Short-Term Sales Contests - Instead of a single extended event, limit the term of each competition to no more than 30 to 90 days. Otherwise, you’ll lose the enthusiasm you hoped to generate.
df Interim Winners - For sales contests that last longer than two weeks, weekly leaders should win recognition and small awards. All-or-nothing contests generate way too many losers.
df Spousal Prizes - Spousal encouragement is a great motivator. Prizes that include the agent's spouse such as weekend trips, event tickets, or vacations can bring the sales contest home (literally).
df Post Status - Let your producers know where they stand and help foster competition. Display a schedule of all sales contest participants in the order of their progress.
df Avoid Post-Contest Let-Down - When there are winners, there are inevitably losers. Motivate the non-winners by introducing a new sales contest to strive for.
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  • Divide by 3 - Create a sales contest by dividing your sales team into smaller groups of 3 to stimulate competition among the groups and a sharing of ideas and coaxing from teammates.


Using fresh sales contest ideas are important to continually drive enthusiasm and sales. Choose new contest ideas, create combinations, and add your own unique twists. One great tool is to use GetUp&Go! travel certificates. You can use them for contest winner rewards or for your sales agents to use to drive more sales. Learn more about how GetUp&Go! travel certificates can help you grow your sales.


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