Sales Contest Ideas
by Todd Mittleman
Here are some sales contest ideas
to help your sales team produce more:
- Attention To The Winners – A
presentation for the sales
contest winner in front of
everyone is 100x more effective
than dropping an envelope on
a desk. Fuel the fire, how
you pay is just as important
as what you pay. - The Search for Missing Sales – Challenge
your team with a sales contest
to find new business with
old customers. This can be
a great way to reconnect
to past loyal customers. - Personal Best –
Run a sales contest to record
the highest sales each employee
ever has posted during a
single shift. Now have a
contest to see who can exceed
their personal bests. Be
sure to post the results
and recognize and reward
the team and individual achievers. - Raffles –
Go to a stationery or party
store and purchase a package
of raffle tickets. Every time
a sales agent reaches one of
a variety of targeted goals,
give that person a raffle ticket.
The more they earn, the better
their chances of winning whatever
it is you raffle off in a monthly
sales contest drawing. - Not Always About the Sales – You can also
base sales contests on prospecting
activities. After all, these
are the actions that ultimately
lead to sales. - Run Short-Term Sales Contests – Instead
of a single extended event,
limit the term of each competition
to no more than 30 to 90 days.
Otherwise, you’ll lose the
enthusiasm you hoped to generate. - Interim Winners –
For sales contests that last
longer than two weeks, weekly
leaders should win recognition
and small awards. All-or-nothing
contests generate way too many
losers. - Spousal Prizes –
Spousal encouragement is a great
motivator. Prizes that include
the agent’s spouse such as weekend
trips, event tickets, or vacations can
bring the sales contest home
(literally). - Post Status –
Let your producers know where
they stand and help foster competition.
Display a schedule of all sales
contest participants in the order
of their progress. - Avoid Post-Contest Let-Down – When there
are winners, there are inevitably
losers. Motivate the non-winners
by introducing a new sales
contest to strive for. - Divide by 3 –
Create a sales contest by dividing
your sales team into smaller
groups of 3 to stimulate competition
among the groups and a sharing
of ideas and coaxing from teammates.
Using fresh sales contest ideas are
important to continually drive enthusiasm
and sales. Choose new contest ideas,
create combinations, and add your own
unique twists. One great tool is to
use GetUp&Go! travel certificates.
You can use them for contest winner
rewards or for your sales agents to
use to drive more sales. Learn more
about how GetUp&Go!
travel certificates can help you
grow your sales.
